In the last few years, since the rise of the cell phone, watches have largely become a fashion statement. Many of us don’t need them to tell the time, but they can still make a powerful fashion statement. If you are looking for a chic watch that is made with sustainable materials, consider the unique JORD Wood Watches.
JORD sent my Mrs. SPF and I wood watches for review. I received the Sully Natural Green, and Mrs. SPF received the Ely Cherry, which she absolutely loves. It’s important to note, first of all, that wood varies in color and grain, and sometimes the coloring isn’t exact. Because these watches are made from wood, each one is unique. If you order a Sully Natural Green, it would likely look different to mine; they wouldn’t be exact matches. I was a little disappointed with this fact because my watch looks a little more brown than it does green. Even so, I find the watch attractive and stylish, and, once it was adjusted, comfortable to wear. If you need to make adjustments, you can get information from JORD. Our jeweler was reluctant to adjusted our watches, due to their being made out of wood rather than metal. However, this was a small detail, and adjusting the watches wasn’t a big deal.
One of the things I love about this watch is the sustainability aspect. I haven’t been able to completely verify the sourcing of the materials, but JORD says that the wood is sourced from all over the world from sustainable materials. The company says it doesn’t cut down forests to create these wood watches. For the eco-conscious, this is good news. It’s great to know that you can wear something uniquely stylish that isn’t destroying the environment.
I also like that this is a relatively small operation. JORD operates in the United States with about 15 people, and also employs around 15 people overseas to manufacture the watches. This is one of the downsides to the company, is that the team in China puts together the watches. JORD uses high quality movements in its watches, and is switching from premium Chinese Citizen Miyota movements to premium Japanese Seagull movements. JORD launched in November 2013 and remains somewhat small. However, the company hopes to expand. JORD also hopes to continue to add sustainable materials in the manufacture of the watches as the company expands.
Final verdict: I really enjoy my JORD wood watch. It’s different, and it’s attractive and comfortable. I also support the company’s efforts to be sustainable. While there are a few issues I have with the company, overall I think this is a great idea, and this watch would be a stylish accessory to any wardrobe.